10 Magento Speed Optimization Tips

Maintaining a fast and efficient website is vital to selling your products and keeping your target customers interested. Boosting the speed and optimization of your Magento e-commerce website is incredibly important – especially considering that the probability of customer bounce increases by 32% as your page’s loading time goes from one to three seconds.

With your sales at stake, Magento speed optimization is undoubtedly something your business needs to focus on. However, the question of how to speed up Magento keeps many store owners from optimizing their sites correctly. So, what are some ways to achieve Magento 2 speed optimization, and how can this decision deliver a better user experience and enhanced SEO rankings? Read more to discover the importance of optimizing Magento.

Why You Should Optimize Magento Speed

Knowing how to speed up Magento 2 is necessary to keep your site working smoothly – but why should you consider optimizing your site in the first place? Here are a few of the main reasons.

• The first five seconds of loading time for your website have the most significant impact on your conversion rates.
• Conversion rates decrease an average of 4.42% with each added second of loading time between 0-5 seconds.
• Close to 70% of consumers state that a website’s page speed affects their willingness to purchase from an e-commerce site.
• The highest e-commerce conversion rates occur for pages with 0-2 seconds loading times.
• Page speed is a crucial ranking factor in Google’s algorithm – so the faster your pages load, the likelier it is you’ll rank higher in search engine results.

How to Speed Up Website: 10 Sure Ways to Achieve Magento Performance Optimization

Several concrete ways exist to enhance your e-commerce website and optimize Magento for a satisfying customer experience. Here are a few of our top suggestions to improve your Magento site speed, deliver a better user experience, and achieve better search engine rankings.

1. Keep Magento Updated

An important way to optimize your site speed is to ensure that Magento 2 is always up-to-date. Magento’s updates provide performance upgrades, patches, and other essential features and resources to keep Magento running smoothly and avoid slow loading times caused by out-of-date systems. Stay on top of new Magento releases to guarantee that you’re using the latest version of the platform and keep customers satisfied with their site experience.

Now you know 10% of 10 Magento Speed Optimization Tips !

2. Set Up a Content Delivery Network

A content delivery network (CDN) will allow your e-commerce site to achieve faster speeds, essential to attracting and retaining customers. However, while a CDN is important to your Magento website, it doesn’t operate like your site’s cache. Instead, you’ll need to configure your CDN specifically because it isn’t already integrated into Magento. You can start the process by going to Admin > Stores > Settings > Configuration.

Once you reach this page, choose General > Web. Open the page’s Base URLs section, and enter the URL of the site location on the CDN in the Base URL for Static View Files option. Type in the URL for your JavaScript files in the Base URL for User Media Files option.

Go to the Base URL (Secure) field and open it. Type the location URL on your CDN in the field Secure Base URL for Static View Files. Finally, type in the URL of the JavaScript files on your CDN in the Secure Base URL for User Media Files option and save the configuration.

Now you know 20% of 10 Magento Speed Optimization Tips !

3. Use Full-Page Cache and Enable Varnish Cache

Another option to speed up your Magento 2 site is to enable full-page cache and Varnish. Rather than running individual queries for each user request, a full-page cache develops cached versions of your site pages for users, significantly improving your loading time. Therefore, when users make identical requests, your site delivers the same HTML response, eliminating the need for more queries and back-end processing – and keeping your website running effortlessly.

However, when enabling a full-page cache for your website, it’s best to use Varnish to handle the process rather than files. Varnish cache is a web application that lowers your site’s network bandwidth consumption and total response time. After installation, you can enable Varnish Cache in the following steps:

Stores > Configuration > Advanced > System > Full Page Cache > Caching Application > Varnish Caching

Now you know 30% of 10 Magento Speed Optimization Tips !

4. Optimize Your Images

You can also take smaller steps to achieve Magento speed optimization, such as optimizing your images for faster performance. Choose compressed images and file formats like JPG for images on your website. Remember that the image’s size plays a role in how fast your website is – and since images are integral to selling a product, you must find solutions that deliver content efficiently without long loading times.

Have your image’s source file resized to the optimal size instead of relying on resizing by CSS. Find the best balance between image quality and size; you don’t want to lose customers by including only low-quality images, but you want everything to load quickly so customers can get a complete look at your catalog. Additionally, ensure you’re choosing the right file type – products should be in PNG, JPEG, or GIF format, while your site’s logo should be in PNG or SVG.